Busch Light - Black Stallion

Product Launch + Giveaway: Social

Just in time for the NASCAR's throwback race at Darlington, Busch Light's iconic Black Stallion from the 1980s thundered onto the track in Ross Chastain's #1 paint scheme.

To tap into the nostalgia and build hype for the comeback, we cut together a teaser with footage from vintage Busch television commercials, and amplified the excitement through a merch giveaway.