Unshackled - Limited Release Cab - Senior Copywriter

Product Launch: Email, Social, MMS

Unshackled is a California wine brand that defies expectations and delivers refreshing expressions bursting with bright, fresh notes and aromas. The mission is simple: Bring fine wine to the people and inspire a new generation to drink and think differently. 

With its first-ever limited release, Unshackled adapted drop culture to the wine world and offered its most engaged fans a more rarified Cabernet Sauvignon experience—if they acted fast.

Sourced from a single vineyard in Santa Ynez Valley, this release showcased everything that makes the Central Coast a special place to grow Cabernet Sauvignon.

The lucky few who could get their hands on a bottle uncorked a visionary take on a classic varietal.