The Prisoner - Corrections - Senior Copywriter

Press

Product Launch + Tasting Event: Email, Social, Print

In 2022, The Prisoner introduced Corrections, an annual limited-edition wine series inspired by its iconic anti-incarceration label art. This series explores the ways in which wine labels can be used as canvases for advocacy. By combining art and wine, Corrections seeks to shift perceptions and narratives, spark meaningful conversations about the urgent need for prison reform, and ultimately create a demand for change.

This year, The Prisoner partnered with Philadelphia-based artist Jesse Krimes, who is the founder of the first national non-profit dedicated to supporting formerly incarcerated artists and whose work has been exhibited at MoMA PS1, Palais de Tokyo, and the Philadelphia Museum of Art. A detail of his monumental work Apokaluptein: 16389067, created during Krimes’ own experience of incarceration, is featured on this year's limited edition magnum bottle of Reserve Red Blend.