The Prisoner - Winemaker Series - Senior Copywriter

Product Launch + Tasting Event: Email, Social, Print

With its Winemaker Series, The Prisoner introduced three experimental small-batch bottles featuring new, lesser-known varietals and winemaking techniques. Everything, from the label to the wine itself, was intentionally left open to interpretation.

Drawing inspiration from Rorschach tests and abstract art, Winemaker Series labels were designed to reflect the fluid and creative freedom captured in every bottle.